Why choosing us?

Why choose us? We are a new stablished company! Our company is less than two years old but by having young and committed experts we are able to compile and perform many national and international marketing plans. It is worth noting Idea Research Marketing Institute has an office in Baghdad, Iraq so it makes us able to do marketing research projects in Iraq

  1. Doing Marketing Research Projects

    Marketing research is the first step to know competitors and analyze the market, actually marketing research is consists of some principles which makes your business related to the target market by gathering data and turn it into targeted information.

    Marketing Research Projects which we are able to perform:

    • Investigating volume, share and segmentation of the market 
    • Usage and attitude study (U&A)
    • Investigating the idea of products 
    • Investigate retailers and their audits
    • Investigate product’s price
    • Investigate quality and packaging of the product
    • B2B and B2C researches
    • Evaluation of mental image about the brand 
    • Investigate customer’s Satisfaction
    • Product testing at home
    • Evaluating advertisement before entering media
    • Evaluating effectiveness of the advertisement
    • Studying the possibility of producing a product from consumer perspective
  2. Professional and expert questioners

    Idea Marketing Research Institute is capable of monitoring and collecting market information using its expert human resources network throughout the provinces. It is worth mentioning that all the interviewees have been evaluated by the Marketing Manager’s team and their expertise has been verified

  3. Marketing Research Information Online Monitoring

    One of the main advantages of the Idea Marketing Research Institute is that its counterparts are equipped with online monitoring system designed by Mr. Visitor`s team; which one of the main capabilities of it is to provide instant reports from across the country and the market being studied. All monitored information of the questioner is sent online to the company’s server and allows the employer to use any outputs from it in a second, for example, as follows:

    • Determining market share
    • Market segmentation
    • Specifying the size of the market
    • Studying the brand image and its position among the other customers
    • Evaluation of customers Satisfaction with the goods and services provided
    • Evaluating the effectiveness of promotional used tools
    • Analyzing and providing a variety of regional reports based on the requested location
  4. Carry out variety of quantitative and qualitative marketing research projects

    Marketing research has various types which cover all the research fields, Business owners are able to gain desired results in relation with customers and market, using marketing research.

    Different types of marketing research are:

    Quantitative Research: 

    • Face to Face 
    • CATI & TI
    • Web Survey / Mail Survey
    • Gang Survey
    • L.T
    • Mail Survey 
    • Panel Survey
    • Diary 
    • Retail Audit
    • Retail Census 
    • CAPI

    Qualitative Research:

    • Focus Group
    • Mini Group
    • IDI
    • Structured Interview 
    • Brain Storming 
    • Mystery Shopping 
    • Home Visit 
    • Shop Along 
    • Immersions 

    Desk research



  5. Industrial Marketing Consulting Service and Compiling Marketing Plan

    All group and individual activities for the marketing of a product must be counted and formulated in specific formats, and activities without studying and planning should be eliminated. For this purpose, in marketing any product, it is necessary to prepare a program for that commodity with great care and attention and provide them to the managers to make the necessary decisions. A marketing plan or design is one of the important sections of the business plan. Therefore, the marketing planning process is considered as an important part of the organization’s planning and budgeting process. A marketing plan is a document or plan that outlines the company’s advertising and marketing activities for the upcoming year. Planning Markets explains what activities, when and by whom, should be done to achieve the objectives of the company’s marketing strategy. The firm’s consulting team will be along with you on the theoretical foundations for designing a comprehensive marketing plan by providing the following services:

    • Determining the vision and mission of the company
    • Determining the financial goals of the company in the comprehensive marketing plan
    • Internal and external marketing audit of the company
    • Analysis of strengths and weaknesses, opportunities and threats using the SWOT model
    • Determining the goals and strategies of domestic and international marketing
    • Determining the marketing budget and company advertising for the upcoming year
    • Estimating expected result and alternative programs

    Professional consultation of this part will be done by Dr. S. Hojjat Bazazzadeh who has more than 7 years’ experience of consulting in different industries, he can helps you to compile and perform a comprehensive marketing plan.

  6. International Marketing Consulting Services and Digital Marketing

    According to the researches, Google’s search engine searches for 9 billion words per day. Among these words, Persian searched words are around 280 million key words which clearly indicates a general increase in people’s reach for finding their daily needs through Cyberspace. The population of Iran is more than 80 million people; 57 million Iranians use cyberspace services (websites, etc.), and more than 45 million Iranians are members of the Telegram Application, and more than 587 thousand Farsi-language Telegram Channels are active that produce more than 3 million contents per day for their audiences. It is interesting to know that average Farsi speakers send and receive more than 15 billion messages only through Telegram per day. Due to the importance of the Digital Marketing discussion and Its increasing growth, Idea Marketing Research Institute would help and assist you in the following areas:

    Look at these numbers!

    • More than 63000 people around the world are googling their desired content per second
    • People around the world google more than 3.800.000 word each minute
    • Among words which are googled daily 280.000.000 words are Persian words
    • Around 45.000.000 of Iranians are member of social medias
    • More than 587.000Farsi-language Telegram Channels are active that produce more than 3.000.000contents per day for their audiences
    • It is interesting to know that Farsi speakers send and receive more than 15 billion messages only through Telegram daily.

    So what are these people looking for? How they can find their desire content? What’s their indicator for a good content? Answers of these questions and thousands of others are
    intrinsic philosophy of digital marketing. According to the importance of digital marketing and its growth Idea Marketing Research Institute will helps you by offering consulting services in international marketing fields by using digital marketing staffs:

    Digital designing and reviewing the company’s visual brand identity (website)

    Site optimization in search engines (SEO)

    Google & Social Media Ads (Adwords)

    Developing and implementing a social marketing strategy. (Social Marketing)

    Providing complete services for publishing the contents for website and social media (Content Marketing).

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